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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Marketing Plan
 Koutný, Pavel ; Gale, František (referee) ; Šimberová, Iveta (advisor)
The bachelor thesis concentrates on the elaboration of the marketing plan for a selected company. The focus is on a building industry of KTV service. The description of the company, analysis of the exterior and interior atmosphere and the economic evaluation is developed in detail. The company has not a marketing plan though it is one of the key factors for successful business. Once the chapters are finalised, the thesis suggests new marketing strategies.
Detailed record
Marketing Plan
 Koutný, Pavel ; Gale, František (referee) ; Šimberová, Iveta (advisor)
The bachelor thesis concentrates on the elaboration of the marketing plan for a selected company. The focus is on a building industry of KTV service. The description of the company, analysis of the exterior and interior atmosphere and the economic evaluation is developed in detail. The company has not a marketing plan though it is one of the key factors for successful business. Once the chapters are finalised, the thesis suggests new marketing strategies.
Detailed record

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